HARVARD PILGRIM HEALTH CARE
50th Anniversary BRAND REFRESH
HARVARD PILGRIM HEALTH CARE
50th anniversary CELEBRATION
We partnered with Carbone Smolan Agency to help Harvard Pilgrim Health Care celebrate its 50th anniversary with a brand refresh honoring its past, present, and future.
The project spanned print, web, and stadium signage for an event, Finish at the 50, that transformed Gillette Stadium in Boston, MA into an immersive, celebratory finish line experience for thousands of runners and community members.
THE CHALLENGE
Celebrating 50 years in healthcare means bridging half a century of trust with a modern, forward-looking vision. Harvard Pilgrim needed a fresh visual narrative that could honor their history. Touchpoints would include web and digital, and a high-visibility takeover at Gillette Stadium.
THE Solution
Partnering with Carbone Smolan Agency, we developed the core concept of "The Thread,” a continuous visual element connecting HPHC across time:
Custom Vector Illustrations: Built a custom illustration library built around the thread motif, bringing 50 years of care milestones to life.
Motion & Video Animation: Animated the thread illustrations into dynamic motion graphics and integrated them with custom photography and interview captures to build a cohesive media library.
Gillette Stadium Takeover: Scaled the thread visual system across large-format stadium signage and environmental displays for thousands of attendees.
Digital UI Alignment: Applied the key visuals and design system across web and digital touchpoints for complete ecosystem consistency.
WEBSITE REFRESH
IlluStrations
STADIUM SIGNAGE
BRAND VIDEOS
THE IMPACT
We turned a 50th anniversary celebration into a high-impact visual evolution, unifying HPHC’s video, digital, and environmental presence around a single storytelling system.
