For the launch of the JBL Spinner BT, a Bluetooth vinyl player, JBL wanted a fresh approach—something distinct from their high-energy portables branding. We delivered with a refined edit and a smooth, elegant motion graphics package that elevated the product’s premium appeal. Focusing on beautifully shot footage and a more sophisticated visual language, we crafted a lighter, more upscale feel that perfectly matched the Spinner BT’s blend of chill and high fidelity.

As a longtime JBL partner, we love the challenge of adapting their brand for new audiences while keeping the essence of their identity intact.